Hello! My name is Craig Atkinson.

Over two decades, I have made my mark as a brand visionary and product innovator, heralding unmatched growth and product design for leading Australian and global brands. My speciality lies in integrating creativity with cutting-edge technology, leading e-commerce metamorphoses, and helming brand makeovers. My proficiency stretches further into product creation and cultivating international supplier relationships.

My initiation into the world of brand management and product development sprouted from my time at Billabong as a Menswear Designer. Progressing from there, I ventured into roles that bolstered my expertise in design, e-commerce, and strategic brand management, notably with global names like Quiksilver, Rusty, and Thermomix.

As a leader, my style revolves around nurturing collaboration and engendering spaces where imaginative energy flourishes. My emphasis has always been on product innovation and empowering individuals to deliver their best work in a shared pursuit of success.

Career Snapshot:

• Thermomix: Over 6 years of shaping the kitchenware product development narrative, from the Group Manager of E-commerce to the Product Development Manager at TheMix Shop. Some groundbreaking achievements during this tenure include the digital transformation of the e-commerce platform and the phenomenal growth from A$500k to A$20 million within five years.

• Austwide (ACP): As a Product Buyer, I fostered partnerships across the APAC and revitalised the company's product development, leading to brand boosting and heightened market share.

• Mambo: Serving as a Brand Manager, I spearheaded initiatives that bagged us the BIG W Supplier of the Year award, highlighting my prowess in brand redefinition and exceeding sales targets.

• Quiksilver: As the Head of Design, I championed the creation of trend-centric narratives that significantly elevated the brand's in-store experiences and collections.

A pivotal accomplishment in my career trajectory was the creation of the Ovana Pizza Oven with Thermomix in FY 2021-22. This wasn't merely a product but an embodiment of harmonising intricate design with rigorous safety standards, translating into over $2.5 million in gross sales in its inaugural year.

I pride myself on my core competencies such as e-commerce, product lifecycle management, and cross-functional leadership. But, above all, I can communicate effectively and ensure quality & compliance that sets me apart in the industry.

I am Craig, a brand visionary, looking ahead to creating more milestones in the world of brand management and product innovation.