In 1999, I embarked on a journey with Billabong, a global icon in surfwear, as a Menswear Designer. Reporting to the National Sales Manager, I charted the direction of the Menswear line, leading the conception and refinement of iconic surfwear designs.

Global Design Acclaim

I transitioned innovations beyond sketches, secured global recognition, evolved top-selling products, and solidified the brand's stature in the apparel industry.

Handwriting the Brand Essence

I imprinted a unique flair on the brand's personality, with hand-drawn inscriptions transforming symbolic logos and weaving a story of originality and authenticity.

Pioneering New Frontiers

I ventured beyond traditional apparel to develop a new knitwear line that diversified the brand offering and resonated with an entirely new customer segment.

Global Brand Collaboration

I nurtured synergies across international design teams in California, ensuring design principles resonated uniformly worldwide.

Crafting a Legacy in Surfwear

My journey with Billabong was marked by global acclaim, innovative handwriting, pioneering new frontiers, and fostering global brand collaboration. From securing international design recognition to developing a knitwear line that resonated with a new customer segment, each achievement contributed to evolving Billabong's offerings and solidifying its stature in the apparel industry.

I am Craig, a design professional committed to making waves worldwide as a symbol of adventure and beach lifestyle.