In 2010, I joined Quiksilver, a symbol of authenticity, innovation, and limitless potential in the action sports industry. As Head of Design, I reported directly to the Senior Sales Manager and mentored a creative team of ten senior designers. My primary focus was to drive the Menswear vision and define brand guidelines that facilitated a consistent narrative across all brand touchpoints.

Team-Driven Creative Excellence

I nurtured an environment of creativity, innovation, and collaboration. This approach not only yielded captivating designs but also designs that echoed the brand's foundational spirit.

Narrative-Driven Design Development

I developed trend-centric stories within the core creative documents. These documents became indispensable compasses for marketing, retail, and visual merchandising teams, offering a cohesive and captivating narrative across all brand touchpoints.

Redefining Iconic Products

I handcrafted and pattern-made the transformative fit of the emblematic boardshorts, heralding a new era of style.

Customised Collaborative Designing

By collaborating with premier retailers, I crafted designs that were bespoke to client needs, resonated deeply with the brand's core values, and fortified invaluable business alliances.

Trend Mastery

I carried out exhaustive research, ranging from international expeditions to meticulous in-store evaluations, to ensure brand offerings remained not just relevant but often pioneering. This solidified our market leadership with action sports retailers.

Crafting Authenticity and Innovation

My time at Quiksilver was marked by a commitment to authenticity and innovation. From nurturing creative excellence to developing narrative-driven designs, redefining iconic products, customising collaborative designs, and mastering trends, each achievement solidified the brand's position as a leader in the action sports industry.

I am Craig, a design professional committed to driving authenticity, innovation, and limitless potential in the action sports industry.